Our Team


Rebecca Onie,

As co-founder of Health Leads, Onie is a nationally recognized leader in the intersection of social determinants, population health, and health care delivery. A MacArthur “Genius” awardee, Onie is a member of the National Academy of Medicine and an Aspen Institute Health Innovators Fellow. She has received the APHA Avedis Donabedian Quality Award; Network for Excellence in Health Innovation “Innovator in Health” Award; Robert Wood Johnson Young Leader Award; and Forbes’ Impact 30 Award for leading social entrepreneurs. She received her J.D. from Harvard Law School, where she was an editor of the Harvard Law Review.

Rocco Perla,

Perla most recently served as President of Health Leads. Previously, he directed the Learning and Diffusion Group at the CMS Innovation Center, where he established the national learning system to test new delivery and payment models through the Affordable Care Act and oversaw the $1 Billion Partnership for Patients and the Million Hearts Campaign. Perla was a Merck Fellow at the Institute for Healthcare Improvement.  He received the 2014 Impact Article of the Year Award from the National Association for Health Care Quality, the 2015 Federal Executive Board Award for Outstanding Creativity and Innovation and, in 2016, the Deming Medal by the American Society for Quality. He is an Assistant Professor at the University of Massachusetts Medical School with a joint appointment in Community Health and Quantitative Health Sciences.

Dan hall,
manager of strategic operations

Prior to joining this initiative, Hall served as Manager of Institutional Investments at Health Leads, where he provided full-cycle relationship management for major foundation partners. Prior to Health Leads, he served as a fellow on the Tom Lantos Human Rights Commission, a division of the House of Representatives’ Foreign Affairs Committee. He received his Masters of Arts in US Foreign Policy from American University, and holds a BA in Political Science and History from Clark University.

Amy Hulberg,
Director of policy

Until recently, Hulberg served as Health Leads’ Manager of Program Operations, where she launched a social needs program at Massachusetts General Hospital, developed nationally-recognized social needs best practices, and collaborated with external researchers to evaluate Health Leads’ interventions. She co-authored two evaluations of the connection between resource needs, medical conditions, and health outcomes, the most recent published in JAMA Internal Medicine. She spent the prior decade providing case management to vulnerable populations and serving on leadership councils and committees focused on quality patient care and system design. She received her Masters in Public Policy from Brandeis University’s Heller School of Social Policy and Management.

oyin kolawole,
project manager

Prior to joining this initiative, Kolawole worked as the Policy and Strategy Specialist at the Boston Public Health Commission where she provided project management support towards strengthening organizational effectiveness and performance. Before she joined the Public Health Commission, Kolawole worked in public health research that looked to improve health outcomes for low-income individuals affected by substance use, trauma and mental illness. She earned her Masters of Public Health in Urban Health from Northeastern University and her Bachelors in Behavioral Neuroscience from Northeastern University.

Sheila Moussavi,
Director of Strategic Operations

Prior to joining this initiative, Moussavi served as Director of Development Strategy and Operations at Health Leads, where she provided strategic direction on the organization’s funding model and helped build the operational infrastructure to support it. Previously, she led marketing strategy and organizational outreach for the Maryland Coalition for Inclusive Education. She received her Masters of International Business from École Supérieure de Commerce de Rennes, France, with a concentration in Change Management, and her Bachelors in Political Science from Vassar College.

Jeremy schifberg,

Prior to working on the launch of this initiative, Schifberg served as Special Advisor to the CEO and President at Health Leads, where he led a portfolio of strategy engagements in partnership with senior stakeholders around the country. He led the launch of Health Leads’ work with the Centers for Medicare & Medicaid Services and with state government, was the organization’s lead speech-writer, and worked with an array of health system, physician, and other industry partners to make addressing patients’ social needs a standard part of quality care delivery. Before joining Health Leads, Schifberg led teams as a member of the Health and Life Sciences Practice at Oliver Wyman, a global strategy consulting firm, working with clinical and executive leadership at leading health systems, physician groups, and health insurers on value-based care strategy, clinical model design and implementation, and other components of population health transformation. Schifberg earned his degree in Integrated Science and Neurobiology from Northwestern University, and earned a certificate in Managerial Analytics from Northwestern’s Kellogg School of Management.